Roberto L. Lopez

Roberto Lopez
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Roberto L. Lopez's Biography

Type Of Business:
Chewing gum and candy company
Marketing Area:
International
Expertise:
Customer service; Distributor relations; Team leadership; People management
Major Product/SVS:
Gum and candy products, including Wrigley's, Orbit, Eclipse, Hubba Bubba, 5 Gum, Big Red, Lifesavers, Starburst, Winterfresh, Freedent, Skittles, Altoids, Doublemint, Extra, Creme Savers and Juicy Fruit
Hobbies/Sports:
Reading; Jogging; Advocating for sports; Watching sports
Education Degrees:
Pursuing MBA; Associate of Arts, Miami Dade College
Charity:
Church; Various Charities; Homeless Charities
Number Of Years In Profession:
36
Number Of Years In Current Position:
25
What Does He/She Attribute Success To:
He attributes his success to his hard work, determination and team management skills.
Why did you become involved in your profession or industry?:
He became involved in his industry because he started in sales management at The Hershey Company. He was quickly recruited to Wrigley as a top sales performer. After eight years with the company, Mr. Lopez was selected to lead global operations in Central and South America.
Extended Bio Profile:
Mr. Lopez has worked for Wm. Wrigley Jr. Company for 30 years. His first eight years with the company were spent with the U.S. division, while he has been working with the Latin American region for the last 22 years. He launched the business in Mexico in 1992, which grew to $35 million in the first three years. Ricolino/Bimbo was the company’s distributor. He also worked with Frito-Lay in Brazil four years later. Mr. Lopez’s efforts with Wm. Wrigley Jr. Company have led the English-speaking Caribbean market leaders to hold a share of over 55 percent. He has been recognized for his work through being selected as one of 200 Wrigley's Mars, Tie and Scarf Inductees. He believes in trust, dignity and respect. In addition, he feels that the profession is all about its people and following up with them.

With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company, headquartered in Chicago, employs approximately 17,000 associates globally, and it operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including pet care, chocolate, food, drinks, Wrigley’s and Symbioscience, and more than 70,000 associates worldwide who are putting Mars’ Five Principles into action to make a difference for people and the planet.

During his company’s meteoric rise, Wrigley Jr. established himself as one of the nation’s leading champions of employee rights and benefits; he created a health and welfare department in Wrigley’s Chicago factory in 1916 and granted his employees both Saturdays and Sundays off in 1924. During the Great Depression, the company went one step further, boldly setting minimum wage levels so its workers could have financial security during one of the nation’s darkest hours.
Position Responsibilities and Duties:
Overseeing operations; Managing sales; Training and coaching employees; Presenting products; Organizing client and distributor relations; Strategic planning; Strategic management with a vast amount of experience in managing distributors in various geographies throughout Latin America; Financial forecasting
Awards/Honors:
Inductee, Wrigley's Mars, Tie and Scarf; Inductee, Mars Hall of Fame; Recognition for 10 Years with Wrigley
Where Will You Be In 5 Years:
In five years, he hopes to be consulting, developing strategic distributors, and experiencing continued growth and success in his career.
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