Joseph Lattouf

Joseph Lattouf
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Joseph Lattouf's Biography

Type Of Business:
Hair and beauty franchise
Marketing Area:
Business development; Beauty; Hair; Franchising; Franchise consulting; Stakeholder management; Leadership, Business strategy; Business planning; Negotiation; Marketing; Sales; Brand management; Retail, design
Major Product/SVS:
Hair and beauty products; Full-service Matrix salons; Hair extensions; Body piercing; Spray tanning; Manicures and pedicures; Waxing, Makeup
Favorite Business Publication:
Inside Retail; Franchise Magazine
Fitness; Cycling; Spending time with his family
Affiliations Awards:
Franchise Association Australia
Beauty Care & Image Enhancement
Date of Distinction:
What do you feel separates you from the rest of the professionals in your industry?:
He is separated by his constant education, as well as his ability to improve retail, change models, manage teams and reinvent the business.
How would you like to be remembered by your peers?:
He wants to be remembered as someone who was loyal, generous, simple, and always had an open door policy. He is humble and on the same level with his team.
If you could solve one problem in the world today, what would it be?:
If he could solve one problem in his industry, it would be to have suppliers stop product diversion, and instead have professional products sold by distributors.
Number Of Years In Profession:
Number Of Years In Current Position:
What Does He/She Attribute Success To:
He attributes his success to his passion, vision, hard work, perseverance and commitment, as well as his partnership with his brother, Tony.
Why did you become involved in your profession or industry?:
Mr. Lattouf had dreamed of owning his own salon since he was a young hairdresser. In 1992, Mr. Lattouf teamed up with his brother, Tony, a successful businessman within the retail industry to create a one-stop shop to cater to all hair and beauty needs. Since then, Hairhouse Warehouse has grown to include more than 140 franchise salons across Australia, employing more than 2,000 qualified staff.
Extended Bio Profile:
With more than 30 years of hands-on experience in hairdressing, Mr. Lattouf is most proud of his partnership with his brother, Tony. Twenty years after they opened the first Hairhouse Warehouse salon, the brand has been trademarked in more than 28 countries. They have successfully managed the company's ability to keep up with the international hair care trends, providing exceptional service that has been highly regarded and recognized, in addition to giving professional advice and selling top products at a reasonable price.
Position Responsibilities and Duties:
Maintaining a hands-on role in the business; Collaborating with various vendors and stakeholders; Overseeing the design of the stores; Providing consultation to future franchisees; Staying abreast of the latest market trends
Winner, Health and Safety Well-Being Category, Australasian Catalogue Awards (2014); National Finalist, FCA Established Franchisor (2010, 2012); National Finalist, FCA Marketing Excellence (2010, 2012); Finalist, Australian Entrepreneur of the Year, Ernst & Young (Now EY) (2012); National Winner, FCA Established Franchisor (2011); Most Successful Private Business, BRW (2011); Second Place, Positive Body Image, Rotary Community Service Award (2010); Listed, Australia's Fastest Growing Franchises, BRW (2004-2007, 2009); Marketing Excellence Award, Australian Business Awards (2007); Victoria Winner, National Finalist, FCA PwC Franchise System of the Year Award (2007); National Finalist, Retail, FCA PwC of the Year Award (2007); National Nominee, FCA PwC Media Campaign of the Year Award (2007)
Where Will You Be In 5 Years:
In the coming years, Mr. Lattouf plans to continue expanding the franchise to include more chains in Australia and international markets. He hopes the franchise will transition to an initial public offering, and eventually include 250 stores in Australia, as well as 300 franchises in the United Kingdom and 1,500 in the United States.
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